Google Business Profiles use a structured system of attributes—specific values used to describe a business, such as whether it offers delivery, accepts credit cards, or is wheelchair accessible. These attributes rely on predefined, controlled vocabulary, known as “enum values.” When an unrecognized or invalid value is submitted, you’ll encounter the ATTRIBUTE_INVALID_ENUM_VALUE error. This article outlines the most common causes and how to resolve them.
Common Causes & Solutions
1. Using Unsupported Attribute Values
Only certain values are accepted for each attribute field. Submitting custom or misspelled values (e.g., "yes" instead of "YES") will cause this error.
→ Solution 1:
Use only accepted enum values for each attribute. For example:
-
YES,NO,UNSPECIFIED -
DRIVE_THROUGH,DELIVERY,DINE_IN -
MALE,FEMALE,UNISEX
Refer to Google’s documentation or your platform’s supported enum value list to ensure you're using the correct ones.
2. Incorrect Capitalization or Formatting
Enum values are case-sensitive and must match exactly. Lowercase or partially formatted values will be rejected.
→ Solution 2:
Double-check that all values are:
-
Uppercase where required
-
Free of extra characters, spaces, or typos
✅YES
🚫yes
🚫Yes
3. Submitting Attributes to the Wrong Field
If a value is valid but submitted to the wrong attribute field (e.g., submitting YES to an attribute that expects a list like CREDIT_CARD_TYPES), the error will still occur.
→ Solution 3:
Match enum values to the correct attribute field. Example:
-
Use
VISA,MASTERCARD,DISCOVERunderpaymentMethodsAccepted -
Use
YES/NOfor binary attributes likewheelchairAccessible
4. Outdated or Deprecated Values
Google occasionally updates or deprecates certain enum options. Submitting outdated values that are no longer supported will trigger the error.
→ Solution 4:
Stay current with Google’s attribute documentation. If an enum value was previously accepted but now fails, it may have been removed or renamed.
Still Seeing the Error?
If you’ve reviewed all the causes above and are still receiving the ATTRIBUTE_INVALID_ENUM_VALUE error:
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Try removing and re-adding the attribute directly via the Google Business Profile dashboard
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Contact our support team at help@dbaplatform.com with the business name, the attribute you're trying to update, and the exact value used—we’ll help identify the issue and recommend a fix.
How Long Will the Fix Take?
Most enum value errors can be resolved within minutes once the correct value is identified. Updates typically go live within 5 to 30 minutes once accepted by Google. If you're still stuck after making the correction, reach out and we’ll step in to troubleshoot further.
How to Update Your Business's Google Information Through dba
If you're unsure how to update your GBP details through the dba platform—or just need a quick refresher—we’ve got you covered. Our step-by-step guide walks you through how to make edits to your profiles efficiently and accurately.
👉 Click here to view the guide on updating GBPs through dba
Looking for the Error Code?
If you're working with support or need to reference this issue more technically, the error code associated with this message is: ATTRIBUTE_INVALID_ENUM_VALUE. Sharing this code can help speed up troubleshooting and ensure we’re all speaking the same language when resolving the issue.