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      How to troubleshoot the error message: "The URL is invalid or could not be verified"

      When updating a Google Business Profile via dbaPlatform or the API, you might encounter the INVALID_URL error. This error indicates that the website URL you've submitted is not accepted by Google—typically due to formatting, unsupported domains, or noncompliance with Google's content policies. This article breaks down the most common causes and how to fix them.

      Common Causes & Solutions

      1. Missing Protocol (http:// or https://)

      Google requires that all website URLs start with either http:// or https://.

      → Solution 1:
      Make sure the URL includes the full protocol.
      ✅ https://www.example.com
      🚫 www.example.com
      🚫 example.com

      2. Invalid Characters or Typos

      If the URL contains spaces, unsupported characters, or typographical errors, Google will reject it.

      → Solution 2:
      Double-check the URL for correct spelling and character formatting.
      ✅ https://my-site.com
      🚫 https://my site.com
      🚫 https://my_site!.com

      3. Unsupported or Restricted Domains

      Some domain extensions or shortened links (like bit.ly) may be blocked or flagged by Google.

      → Solution 3:
      Use a standard, fully qualified domain name. Avoid shortened URLs or links with redirects.
      ✅ https://exampledealership.com
      🚫 https://bit.ly/dealerlink

      4. Landing Pages That Violate Policies

      Even if your URL is correctly formatted, Google may reject it if the landing page contains prohibited content (e.g., malware, pop-ups, adult content, or excessive redirects).

      → Solution 4:
      Verify that the destination page complies with Google’s content and advertising policies.

      5. URL Redirects to a Social Profile or Third-Party Platform

      Google sometimes restricts URLs that point to platforms like Facebook, Yelp, or third-party directories.

      → Solution 5:
      Use your official business domain whenever possible.
      ✅ https://autoshop.com
      🚫 https://facebook.com/autoshop

      🛠 Best Practices

      To avoid the INVALID_URL error:

      • Always include http:// or https:// in your URL

      • Use your official website—not social profiles or redirect links

      • Avoid shortened URLs or those that use tracking parameters

      • Ensure your domain is live and does not violate Google's policies

      Still Seeing the Error?

      If the URL is correctly formatted but the error persists:

      • Test the link directly in Google Business Profile Manager
        If Google flags it there too, it may be a domain-level restriction.

      • Still stuck?
        Send us the business name, address, and full URL to help@dbaplatform.com. We’ll take a look and help resolve it.

      How Long Will the Fix Take?

      Once the correct URL is submitted, updates are typically live within 5 to 15 minutes. In rare cases, manual review may delay updates slightly.

      How to Update Your Business's Google Information Through dba

      If you're unsure how to update your GBP details through the dba platform—or just need a quick refresher—we’ve got you covered. Our step-by-step guide walks you through how to make edits to your profiles efficiently and accurately.

      👉 Click here to view the guide on updating GBPs through dba

      Looking for the Error Code?

      If you're working with support or need to reference this issue more technically, the error code associated with this message is: INVALID_URL. Sharing this code can help speed up troubleshooting and ensure we’re all speaking the same language when resolving the issue.