dbaPlatform assists the auto industry with broadcasting their vehicle inventory across many surfaces.
Ensure your on-the-lot inventory appears at the top of search engine results pages. We've outlined all the programs you can participate in to get your inventory seen by local shoppers.
What vehicle inventory can I advertise?
Many vehicle inventory programs are fairly new in the local search space. We have created a summary overview and will continue to update this summary as vehicle types are added to each program.
Here is a guide on what inventory can be advertised and where:
| Search Engine | Program Name | Vehicle Type | Which Countries |
| Vehicle Listings on Google | Passenger cars, trucks, RVs, ATVs, motorcycles, and trailers. | United States | |
| Google Vehicle Ads | Passenger cars | United States + Canada | |
| Microsoft |
Bing Marketplace |
Passenger cars, trucks, RVs, ATVs, motorcycles, trailers, and boats. | United States + UK + Canada |
| Microsoft | Bing Auto Inventory Ads | Passenger cars, trucks, RVs, ATVs, motorcycles, trailers, and boats. | United States + UK + Canada |
*RVs, ATVs, motorcycles, and trailers are only available via FTP feed at the moment.