Comprehensive Guide to the New Listings Accuracy Report: Ensuring Consistent and Accurate Business Information Across Platforms
Overview of the Listing Accuracy Report
For businesses with multiple locations, maintaining consistent and accurate listings across Google, Bing, and Apple is essential for brand reliability, customer experience, and search engine optimization (SEO). Our new Listings Accuracy Report is designed to help you easily monitor and manage the health of your listings, providing a detailed view of your data’s accuracy across these major platforms. This report compares your source data in dbaPlatform with live listings, highlighting gaps, discrepancies, and syncing issues to ensure your business information remains aligned and up-to-date across the web.
Key Features of the Listings Health Report
The Listings Health Report is divided into several sections, each providing actionable insights into different aspects of your listings’ performance and alignment.
Section 1. Location Activation Status
At the top of the report, you’ll find an overview of your Location Activation Status. This section shows:
- Sync Summary (by Platform): Displays the number of locations set to sync with Google, Bing, and Apple, how many of those locations are actually synced with those destinations, and how many locations are having sync issues with those specific destinations.
- Sync Summary (by Loc. & Platform): Displays an in-depth table indicating if a location has the sync feature activated for each destination (Google, Bing, or Apple). If the sync is turned off for a specific destination, missing data or discrepancies will not be counted.
By providing this top-level view, the report gives you a quick insight into your listings’ setup, highlighting locations that are successfully enabled and synced and ensuring your complete business footprint is active across platforms.
Section 2 - 4. Destination-Specific Data
2. Google Location Accuracy:
In each of these destination sections (Google, Bing, Apple), you’ll be provided:
- Completion percentage indicators for each of the critical data fields: e.g., Company Name, Phone, Hours. This allows you to quickly assess whether information is matching, missing, or mismatched, helping you identify general areas that need updating.
- The percentage indicators will be supplemented with a chart that drills more deeply into which set of hours or other attributes are missing, mismatched, or matched. You may also find a Not Connected status - this indicates that there is an issue with your management access to the location and needs to be reconnected. Clicking on any of these visuals will filter the provided table to the data you selected: e.g., all locations that have mismatched hours on Sunday, or all locations with missing business descriptions.
- A table with an in-depth display and comparison of critical data fields, including:
- Company Name
- Definition: The official name of the business location.
- Purpose: Ensures consistent brand identification across platforms, which strengthens brand recognition and customer trust.
- Business Description
- Definition: A brief description of the business, including services or specialties.
- Purpose: Helps potential customers understand the business’s offerings and can improve search visibility by including relevant keywords.
- Phone
- Definition: The primary contact number listed for the business.
- Purpose: Ensures customers have a reliable way to reach the business; discrepancies may lead to missed customer inquiries.
- Full Address
- Definition: The complete address of the business location.
- Purpose: Provides accurate location details, essential for map-based navigation and search.
- Primary Category
- Definition: The main industry or category of the business (e.g., “Restaurant,” “Auto Dealer”).
- Purpose: Helps search engines categorize the business correctly, improving visibility in relevant local searches.
- Website URL
- Definition: The link to the business’s website.
- Purpose: Directs customers to more information or services, ensuring traffic flows to the correct site.
- Hours
- Definition: The operating hours of the business.
- Purpose: Ensures customers have accurate information about when the business is open, preventing customer inconvenience.
In each destination section, the report compares your dbaPlatform (DBA_Value) data with the current live data on each destination (Google_Value, Bing_Value, or Apple_Value). This comparison identifies discrepancies, helping you take corrective action where necessary. Here’s how it works:
- DBA_Value: This represents the “source of truth” data stored in dbaPlatform, used as the standard for accuracy.
- Destination_Value (Google_Value, Bing_Value, or Apple_Value): Shows the current live data on each platform, enabling you to spot discrepancies.
- Status: Highlights the status between DBA_Value and Destination_Value, providing a clear indication of areas that need updating: e.g., Match, Mismatch.
- Location: States the location being reviewed.
Summary of Benefits
This report is a powerful tool to maintain the health of your business listings across Google, Bing, and Apple, helping you build a consistent online presence that supports local SEO and customer engagement. With easy-to-read indicators and clear discrepancy flags, you can ensure that your business information is always accurate and aligned across all major platforms.