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      What is the Data Mismatch Report?

      Comprehensive Guide to the New Data Mismatch Report: Identifying and Resolving Inconsistencies Across Platforms

      Overview of the Data Mismatch Report

      For businesses with multiple locations, maintaining consistent and accurate listings across Google, Bing, and Apple is crucial for brand reliability, customer experience, and search engine optimization (SEO). Our new Data Mismatch Report is designed to help you quickly identify discrepancies between your source data in dbaPlatform and live listings on these major platforms. By focusing specifically on mismatched data, this report highlights inconsistencies that may impact your business’s online presence and provides actionable insights to correct them.

       

       

      Key Features of the Data Mismatch Report

      The Data Mismatch Report is structured to provide a clear, detailed analysis of inconsistencies across your listings, allowing you to address issues efficiently.

       

      Section 1. Location Activation Status

      At the top of the report, you’ll find an overview of your Location Activation Status. This section shows:

      • Filtered Locations: Allows for a custom view of either a single location, multiple locations, or your entire account.

      • Sync Activation Status (Google Sync, Bing Sync, Apple Sync): An in-depth table indicating if a location has the sync feature activated for each platform. If sync is turned off for a specific destination, mismatched data in that location will not be flagged.

      • Sync Rate, Enabled Number & Sync Number: Displays the number and percentage of locations enabled for syncing with each platform, as well as how many of those locations have been successfully synced.

      By providing this top-level view, the report gives you immediate insight into which locations are actively synced and where discrepancies may exist.

       

      Section 2 - 4. Destination-Specific Data

      Google Locations:


      Bing Locations:


      Apple Locations:

       

      Each of these sections focuses specifically on mismatched data between dbaPlatform and live listings on Google, Bing, and Apple. This includes:

      • Mismatch percentage indicators for critical data fields, allowing you to quickly assess which aspects of your listings require attention.

      • Visual charts break down specific mismatches, such as hours, phone numbers, or addresses. Clicking on any section of the chart will filter the corresponding table to show only the affected locations, making it easy to pinpoint problem areas.

      • A detailed comparison table highlighting inconsistencies in critical fields:

        • Company Name

          • Definition: The official name of the business location.

          • Purpose: Ensures consistent brand identification and trust.

        • Business Description

          • Definition: A brief description of the business, including services or specialties.

          • Purpose: Helps customers understand offerings and improves search visibility.

        • Phone

          • Definition: The primary contact number listed for the business.

          • Purpose: Ensures customers can reliably reach the business.

        • Full Address

          • Definition: The complete address of the business location.

          • Purpose: Provides accurate location details for navigation and search.

        • Primary Category

          • Definition: The main industry or category of the business.

          • Purpose: Helps search engines categorize the business correctly for relevant local searches.

        • Website URL

          • Definition: The link to the business’s website.

          • Purpose: Directs customers to the correct site for information and services.

        • Hours

          • Definition: The operating hours of the business.

          • Purpose: Prevents customer inconvenience by ensuring accurate business hours are displayed.

      Each data field comparison includes:

      • DBA_Value: The authoritative data stored in dbaPlatform.

      • Destination_Value (Google_Value, Bing_Value, or Apple_Value): The current live data on each platform.

      • Status: Highlights mismatches between DBA_Value and Destination_Value, making it easy to identify inconsistencies.

      • Location: Interactable links that allow you to navigate directly to the affected location within the platform for quick updates or manual syncs.

      Summary of Benefits

      The Data Mismatch Report is an essential tool for maintaining accurate business information across Google, Bing, and Apple. By focusing on discrepancies, this report enables you to:

      • Quickly identify and resolve inconsistencies.

      • Improve your brand’s trustworthiness and search engine rankings.

      • Ensure customers always have the correct business information.

      • Easily navigate to mismatched locations for direct updates.

      With clear indicators, visual breakdowns, and direct links for correction, the Data Mismatch Report empowers you to maintain a strong and consistent online presence across all major platforms.