Comprehensive Guide to the New Account Activity Report: Tracking Automated and User-Driven Listing Updates
Overview of the Account Activity Report
Maintaining accurate and up-to-date business information across multiple platforms is essential for brand consistency, search engine optimization (SEO), and customer trust. The Account Activity Report provides a detailed view of all changes made to your business listings, whether through our automated citation management system or manual user edits. This report enables businesses to track updates, monitor corrections, and ensure data integrity across locations.
Key Features of the Account Activity Report
The Account Activity Report is designed to deliver clear insights into listing updates by distinguishing between system-generated corrections and user-driven modifications.
Section 1: Automated Data Corrections
The first section of the report provides an overview of all updates made automatically by our citation management system. It highlights the number of corrections applied to critical business attributes, ensuring your listings remain accurate and consistent across platforms. The key categories tracked include:
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Company Name
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Primary Phone
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Primary Category
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Regular Hours
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Street Address
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Postal Code
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Business Description
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Website URL
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Additional Categories
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Special Hours
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City
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State
This section provides a summary of how many updates were applied in each category, giving you a high-level understanding of the automated improvements made to your listings.
Section 2: Automated Fixes by Location
Building on the insights from Section 1, this section provides a granular view of the specific locations where automated corrections were applied. The data is presented in a table format with the following columns:
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Location Name – Identifies the business location where the update occurred.
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Field Name – Specifies the category of data that was corrected (e.g., phone number, address, business name).
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Before Data – Displays the incorrect or outdated information prior to the system correction.
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After Data – Shows the updated and corrected data.
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Sync Date & Time – Indicates when the correction was applied to ensure transparency and tracking.
By providing a detailed record of each correction, this section allows businesses to verify that updates were made accurately and to identify patterns in recurring discrepancies.
Section 3: User Location Edits
While automated updates streamline data accuracy, manual edits by users also play a vital role in managing business listings. This section mirrors Section 1 but focuses on changes made by client users instead of automated processes. It categorizes user-driven updates across the same critical fields, allowing businesses to see where manual adjustments have been made.
Tracking user edits ensures that internal teams are actively maintaining accurate listings and provides insights into which data points require frequent manual intervention.
Section 4: User Edits by Location
Similar to Section 2, this section provides a detailed breakdown of user-driven changes on a per-location basis. The table structure includes:
- User Name – Identifies the user (first and last name) who made the change.
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Location Name – Specifies the business location where the user edit occurred.
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Field Name – Indicates the category of data modified (e.g., business hours, phone number, address).
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Before Data – Displays the original data before the user edit.
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After Data – Shows the updated information inputted by the user.
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Edit Date & Time – Records when the change was applied for tracking purposes.
By capturing user edits at a granular level, this section allows businesses to monitor manual changes, track accountability, and ensure that updates align with company policies.
Summary of Benefits
The Account Activity Report serves as an essential tool for tracking and managing business listing updates. With a comprehensive breakdown of automated corrections and user-driven edits, this report enables businesses to:
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Monitor the efficiency of automated citation management in maintaining data accuracy.
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Identify discrepancies that require frequent corrections.
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Track manual updates made by internal teams for accountability and oversight.
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Ensure all listing modifications align with business objectives and branding standards.
By providing clear insights into listing changes across multiple platforms, the Account Activity Report empowers businesses to maintain data integrity, improve search visibility, and enhance the overall customer experience.