Google enables three different user roles for Business Profiles. Understand the difference between the Owner, Managers, and Site Manager roles.
In This Article:
The Owner user role
Each Business Profile can have multiple owners but only one Primary owner.
Primary owners and Owners:
- Can add other users to share management of a profile
- Have the same capabilities, except:
- A Primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user.
The Manager user role
- Have most of the capabilities of an Owner, except for more sensitive functions
- Can’t remove the Business Profile
- Can’t manage users
The Site Managers user role
- Have most of the capabilities of a Manager.
- Can only edit some business information.
- Can submit a request to upgrade their role. To submit a request, a Site manager must:
- Sign in to Google My Business.
- Submit the request to a Manager or Owner of a verified Business Profile.
- Any owner can then approve or deny the request.
Summary chart of user roles
The chart below details the capabilities of each type of user.
|Add and remove users|
|Remove Business Profiles|
|Edit all URLs|
|Accept all Google updates|
|Opt-in or out of Bookings|
|Update certain location settings|
|Manage Business Profile directly on Search and Maps|
|Manage Google Ads account links|
|Add custom group labels|
|Edit food delivery link|
Edit some main business info
|Edit phone number|
|Create, manage, and publish posts|
|Add, delete, and edit cover photos and additional photos|
|Add, delete, and edit logos|
|Add, delete, and edit product|
|Respond to reviews|
|Respond to Q&A|