Does having photos on my Google Business Profiles matter?

Photos on your Google listings are extremely important for many reasons.

Google's primary goal is for the digital world to replicate the real world. Having high-quality photos on a Google Profile that show your business's interior and exterior or showcase your employees' personalities are great ways to achieve this. Images are also very effective in building trust with potential customers. Google recognizes this and rewards businesses that add great pictures compared to businesses that do not.