Learn how dbaPlatform syncs data, and what timeframe data is sent from Google.
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dbaPlatform syncs data daily
We understand and value the importance of data integrity and know that having up-to-date information is critical. Therefore, dbaPlatform syncs data from Google daily at midnight. Please note that Google has a 5-day lag between today's date and the data they provide. Take a look below to see how this 5-day lag shows within the platform.
5-Day Reporting Lag
dbaPlatform syncs data from Google daily; however, Google has a 5-day reporting lag. This means that your data is accurate within the time frame from which we can retrieve it.
To see this in the platform, navigate to Location>Optimization Tools>Data Insights. From there, you will see the start and end dates that the data is being synced from. The end date will be 5 days before today's date.
In the example below, the current date is 8/31/21, which means the end reporting day is 8/26/21.
To see this in your reports, navigate to Location>Reports>Reports. You will select the report you would like to run. When setting up your report, you will need to select the date range. This is where you will see that 5-day lag.
In the example below, the current date is 8/31/21. Therefore, the reporting end date will be 5 days prior, showing a date of 8/26/21.
To ensure transparency, the 5-day lag from Google is also shown on the report itself. The viewer can easily see when the report was generated and the reporting timeframe.
Tip: Make sure the dates in our platform match the dates in your GMB profile if you cross-reference data.