Ad conversion tracking will be set up through your Google Ads account. Here is a quick tutorial on how to set up tracking!
In This Article:
3.) Manual Set Up
4.) Conversion Window Settings
1.) Navigate to Set Up
- Open your Google Ads Account
- At the top, select "tools & settings"
2.) Create a New Conversion
- Select "+ new conversion action"
- Select "website"
- Scan the URL for the website where you want to measure conversions
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- Scroll to the bottom and select "add conversion action manually"
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3.) Manual Set Up
- In the Goal and Optimization section, choose "page view"
- Name your conversion
- In the Value section, choose "Use the same value for each conversion" and enter one or more as its value
- In the Count section, select "one"
4.) Conversion Window Settings
At the bottom, ensure conversion window settings mirror the example.
- Click-through conversion - 30 days
- Engaged-view conversion - 3 days
- View-through conversion - 1 day
- Attribution model - Last click
5.) Apply Your New Conversion
Follow on-screen instructions to apply your conversion tag.
- Global Site Tag
- Apply this tag to every single page on your website globally
Copy the tag below and paste it in between the <head></head> tags on every page of your website. You only need to install the global site tag once per account, even if you track multiple actions.
- Event Snippet
- Apply the event snippet to all VDP pages on your website
- Apply the event snippet to all VDP pages on your website
Copy the snippet below and paste it between the <head></head> tags of the VDP pages, right after the global site tag.
- Click done, and now your conversion tracking is set up!
