This article will detail how to fix the “Sale Price not Specified” error message.
The “Sale Price Not Specified” error is the most common error you will encounter, and the good news is that this is an easy one to fix. To start, let’s discuss the most common things that would cause this and common misnomers to avoid.
Let’s begin with things to avoid:
- No price listed on the website (catalog pages or VDPs
- “Call for Price” on the website (catalog pages or VDPs)
- “Click for Price” on the website (catalog pages or VDPs)
- Price strikethroughs on the website (catalog pages or VDPs)
Google requires that all vehicles have a price listed on the catalog page and VDPs for each vehicle being listed. Here are the price requirements:
- NEW vehicles - MSRP *or* Final Price must be listed
- USED vehicles - Final Price
"Site Scrape" Method
It is imperative that all vehicles on the website have a price as outlined above.
FTP Method
It is imperative that all vehicles on the website have the prices outlined above...as well as the “Price” or “MSRP” column filled out on the FTP file being submitted, depending on what type of vehicle it is, NEW or USED.
Final Notes on Price
- The Sale price for ALL vehicles must be between 5,000 USD and 1,500,000 USD.
- A vehicle can only be on sale for 1 calendar year.