How do I create FTP credentials for Auto Inventory?

This article will detail the steps involved to create FTP credentials for submitting Auto Inventory.

In order to submit Auto Inventory over FTP to dbaPlatform, there are some steps involved in order to create the file, credentials, and then submit them correctly. The steps will be outlined here below:

Sample FTP file (Downloadable)
To start, having the correct data in the correct format is the key to success with FTP submissions. The link that is posted above is a sample file of the header attributes with some sample vehicles that show the context of what each header/attribute requires.

Pro Tip: The headers/attributes in the sample file MUST match the data file that is being submitted to dbaPlatform. These headers/attributes are case sensitive and MUST be spelled correctly as well. Please take note or make a copy of the sample file posted above.

Secondly, the context around what these headers/attributes mean and the expected syntax of the data points are described in the link above. Also, some of the headers/attributes are REQUIRED values, while others are OPTIONAL, so please take note. 
**Google Placeid**
  • There is a new optional but highly recommended field called Placeid. This is Google's unique address for all businesses located on Google Maps. If you need to find a Placeid, here is the link to do so. Just enter the name of the entity in question and it will give you the Placeid.

Pro Tip: Although some headers/attributes are labeled as OPTIONAL, the more data that is supplied with a vehicle, even OPTIONAL data, will help increase the vehicle's "score" and help with organic search results. The more information the better!

FTP Set-Up Process

Prior to activating Cars for Sale, ensure the location has been grouped within dbaPlatform and activated with a Premium license or higher. 


1. Navigate to

2. Click "Auto Inventory"

Screenshot of: Click "Auto Inventory"

3. Click "Create New"

Screenshot of: Click "Create New"

4. Select the dealer's type of inventory

Screenshot of: Click this image.

5. Name the inventory group. This name is for internal use only, and you can name the group by the location's name if preferred

Screenshot of: Click this text field.

6. Click "Next"

Screenshot of: Click "Next"

7. Select the account the location resides in

Screenshot of: Click here.

8. Click "Apply Filter"

Screenshot of: Click "Apply Filter"

9. Click "Locations"

Screenshot of: Click here.

10. Select the location you wish to activate - locations need to be grouped separately unless they share a website URL

Screenshot of: Click here.

11. Click "Save Group"

Screenshot of: Click "Save Group"

12. Fill out the location's business information - this is only used if you activate the VLA program next

Screenshot of: Click this text field.

13. Click "Continue"

Screenshot of: Click "Continue"

14. Select the FTP/SFTP option

Screenshot of: Click this image.

15. Click "Ok"

Screenshot of: Click "Ok"

16. Your FTP credentials will be generated on the next page:

Screenshot of: Click this text field.

17. Click "Fetch New File" - you will be asked to upload a sample inventory feed for the dealer, and the platform will ensure that your feed includes all of the required fields

Screenshot of: Click "Fetch New File"

18. Click "Verify"

Screenshot of: Click "Verify"

19. If your inventory feed is missing a field, the platform will alert you:

Screenshot of: Click "Check to make sure all the required fields are included in your file to be verified."

20. If so, Click "Retry"

Screenshot of: Click "Retry"

21. And you will be able to try again:

Screenshot of: Click "Fetch New File"

22. If the inventory feed passes inspection, you will receive a message indicating the file was verified:

Screenshot of: Click "Your auto inventory file is verified. Continue to the next steps to select the display source."

23. Once your inventory feed file has been verified, you can upload it to the FTP server using the credentials you just received from the platform. Click "Continue" to move to the next step.

Screenshot of: Click "Continue"

24. Select "Google Cars for Sale"

Screenshot of: Click here.

25. You will now have the option to add and customize UTM tracking for Google Analytics or Adobe Analytics

Screenshot of: Click "OR"

26. Once the UTM type has been chosen, you have the option to customize the fields

Screenshot of: Click "Vin"

27. Once done, click "Continue"

Screenshot of: Click "Continue"

28. Click "Continue," and your inventory will now be submitted to Google!

Screenshot of: Click "Continue"

29. If you haven't done so already, the last step to complete is setting up the inventory feed. Have the inventory feed file set up to be delivered to the provided FTP credentials on a daily basis. 


If you have any questions please email for assistance.