What does Google See What's In Stock (SWIS) for discovery searches look like?
Discovery or non-brand product-related searches appear in Google search and map results.
Discovery searches are general, non-brand, related product queries. The user will see different local and online results for the searched product. Results will indicate whether it is in-store or online. Map results will be of stores with SWIS activated, thus meaning they have the general product in stock at their physical address.
Watch our quick video walk-through to see this Google feature.