Do Google My Business subcategories affect search relevance?

Learn how subcategories can strengthen your listing, and help improve your ranking.

Strengthen Your Ranking

The secondary categories do not have as much influence as the primary category. However, it is important to choose as many categories as possible that match your business as there is no category dilution effect.

The algorithm confirms the information it finds on the associated website with the GMB categories. This helps strengthen the rankings for the keywords associated with those categories. This can vary from listing to listing

Tip: Do your research by checking competitor listings before, during, and after category implementation.