Shared Inventory Filter: Delivering Accurate, Location-Specific Vehicle Listings on Google Business Profiles
How the Shared Inventory Filter Works
The Shared Inventory Filter ensures your Google Business Profile (GBP) accurately reflects only the vehicles located at a specific dealership location, even when that inventory is shared across multiple rooftops.
In many multi-location operations, all vehicles are pooled and published across one centralized website. When that site is scraped for Google’s “Vehicles for Sale” section, this setup can result in every GBP showing the entire inventory, regardless of which cars are actually available at that location. This causes confusion for potential buyers and misrepresents what’s really on the lot.
The Shared Inventory Filter solves this by using filtered URLs provided by the client, which point directly to location-specific inventory on their website. These URLs typically include built-in filters (such as location IDs or query parameters) that display only the vehicles for a particular dealership. Our system uses these filtered pages to scrape the correct inventory, ensuring that each GBP reflects only what’s available at that physical location.
No manual tagging. No messy workarounds. Just accurate, location-specific vehicle listings that align with your real-world operations.
Why It Matters
Misinformation for the Customer
Without accurate filtering, a customer might view a dealership’s GBP and see cars that are actually parked two cities away. This creates a poor experience, leads to wasted time, and damages trust.
Confusion Across Dealer Groups
Dealer groups often operate under a shared inventory structure. Without filtering, there’s no way for a shopper to know which cars are actually at which location, undermining the value of each store’s online presence.
Wasted Ad Spend
Promoting vehicles that aren’t actually at your dealership increases cost per acquisition and reduces your advertising ROI. Accurate listings focus ad budgets on inventory that can truly convert.
Operational Inefficiency
Sales teams waste time responding to leads for vehicles they don’t have. This creates friction, reduces productivity, and increases the risk of negative customer interactions.
Key Benefits
Customer Experience & Conversion Rates
Accurate Listings = Better Leads
When shoppers see only what’s truly on your lot, they’re more likely to visit, call, or convert. Accurate listings reduce bounce rates and build customer confidence.
Brand Integrity Across Locations
Shared Inventory Without Shared Confusion
Dealer groups maintain their centralized inventory setup but deliver clean, location-specific experiences at the GBP level, preserving the identity and integrity of each rooftop.
Operational Efficiency
No More Manual Filtering or Workarounds
Clients used to manually separate inventory and require FTP feeds. With this filter, segmentation is automated and scalable, no extra labor or risk of error.
Fewer Customer Complaints
No More “Sorry, That Vehicle’s Not Here”
By showing only what’s really available at each dealership, the Shared Inventory Filter prevents customer frustration and keeps sales conversations productive.
Platform Differentiation
Show the Right Vehicles, Not Just More Vehicles
Volume is meaningless without accuracy. This service gives you strategic clarity, ensuring each profile is focused, competitive, and conversion-ready.
Summary
The Shared Inventory Filter is a critical tool for any dealership group managing shared inventory across multiple locations. By leveraging client-provided filtered URLs, the service ensures each Google Business Profile displays only the vehicles physically located at that store. The result: better customer experiences, higher quality leads, improved operational flow, and smarter use of your shared inventory model.
Let your listings reflect your lot, accurately, automatically, and effortlessly.