What is the Foot Traffic Report?

Overview of the Foot Traffic Report

Overview

The Foot Traffic Report tracks driving directions requests to your business locations—one of the strongest indicators of real-world intent.

Unlike broad engagement metrics, this report focuses on the action most closely tied to an in-person visit, giving you a clearer, more reliable view of location performance.

Why This Matters

Clicks, impressions, and views signal interest—but not intent.

Driving directions represent a high-intent action:

• Users are actively planning to visit a location
• The decision-making phase is already complete
• The likelihood of an in-person visit is significantly higher

Without this insight:

• ROI is measured using low-intent signals
• High-performing locations may be overlooked
• Optimization decisions lack real-world context

Result: misaligned strategy and incomplete performance visibility.

Key Benefits

• Focuses on the highest-intent user action
• Provides a more accurate proxy for in-person visits
• Highlights which locations are truly driving traffic
• Cuts through vanity metrics to surface meaningful performance
• Supports smarter, intent-driven optimization decisions

How It Works

The Foot Traffic Report captures and aggregates driving directions requests from your business listings.

These requests serve as a direct signal of visit intent, offering a focused and actionable view of how users are engaging with your locations.

How to Use

1. Navigate to the Analytics section
2. Select Business Listings
3. Select the Foot Traffic Report
4. Apply filters (account, group, location, date range)
5. Analyze direction request trends and location performance
6. Use insights to guide optimization and strategy

Key Functionalities

• Driving Directions Tracking
  Measures direction requests as a high-intent performance metric
• Flexible Filtering
  View data by account, group, or individual location
• Custom Date Ranges
  Analyze trends over specific timeframes
• Location-Level Insights
  Compare direction requests across locations
• Trend Analysis
  Identify increases or declines in visit intent over time

Best Practices

• Prioritize direction requests as a core KPI
• Compare locations to identify true traffic drivers
• Monitor trends to spot demand shifts early
• Align insights with campaigns, promotions, and seasonality
• Use alongside other metrics for full performance context

Common Use Cases

• Measuring true local intent from Google Business Profiles
• Identifying which locations generate the most in-person traffic
• Evaluating the impact of local SEO and listing optimizations
• Demonstrating meaningful ROI beyond clicks and impressions