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      What is the Data Missing Report?

      Comprehensive Guide to the New Data Missing Report: Identifying and Resolving Missing Information Across Platforms

      Overview of the Data Missing Report

      For multi-location businesses, complete and consistent listings across Google, Bing, and Apple are essential for visibility, credibility, and customer engagement. Our new Data Missing Report makes it easy to identify where critical information is missing from your listings across these platforms. This report compares your dbaPlatform source data against live listings and flags only the fields that are blank or missing on the destinations, so you can fill in the gaps and ensure every location is fully optimized.

      Key Features of the Data Missing Report

      The Data Missing Report is organized into destination-specific sections that provide a clear view of which fields are missing from your live listings.

      Section 1 – 3. Destination-Specific Data

      1. Google Mismatch Data:

      Need to Find Good Example (All are either empty as in no issues or have incorrect issues like 24 hours not showing as matched or SABs stating they don't show an address but they shouldn't be)

       

       

      2. Bing Missing Data:

      Need to Find Good Example (All are either empty as in no issues or have incorrect issues like 24 hours not showing as matched or SABs stating they don't show an address but they shouldn't be)

       

       

      3. Apple Missing Data: 

      Need to Find Good Example (All are either empty as in no issues or have incorrect issues like 24 hours not showing as matched or SABs stating they don't show an address but they shouldn't be)

       

      In each of these destination sections (Google, Bing, Apple), you’ll be provided:

        • Missing data indicators for each of the critical data fields: e.g., Company Name, Phone, Hours. These indicators help you see where listings are incomplete and prioritize updates. 

        • Charts that drill into more specific missing data, such as hours for specific days. 

        • A table with an in-depth display and comparison of critical data fields, including:
          1. Company Name
            • Definition: The official name of the business location.
            • Purpose: Ensures consistent brand identification across platforms, which strengthens brand recognition and customer trust.
          2. Business Description
            • Definition: A brief description of the business, including services or specialties.
            • Purpose: Helps potential customers understand the business’s offerings and can improve search visibility by including relevant keywords.
          3. Phone
            • Definition: The primary contact number listed for the business.
            • Purpose: Ensures customers have a reliable way to reach the business; discrepancies may lead to missed customer inquiries.
          4. Full Address
            • Definition: The complete address of the business location.
            • Purpose: Provides accurate location details, essential for map-based navigation and search.
          5. Primary Category
            • Definition: The main industry or category of the business (e.g., “Restaurant,” “Auto Dealer”).
            • Purpose: Helps search engines categorize the business correctly, improving visibility in relevant local searches.
          6. Website URL
            • Definition: The link to the business’s website.
            • Purpose: Directs customers to more information or services, ensuring traffic flows to the correct site.
          7. Hours
            • Definition: The operating hours of the business.
            • Purpose: Ensures customers have accurate information about when the business is open, preventing customer inconvenience.

      In each destination section, the report compares your dbaPlatform (DBA_Value) data with the current live data on each destination (Google_Value, Bing_Value, or Apple_Value). This comparison identifies discrepancies, helping you take corrective action where necessary. Here’s how it works:

            • DBA_Value: This represents the “source of truth” data stored in dbaPlatform, used as the standard for accuracy.
            • Destination_Value (Google_Value, Bing_Value, or Apple_Value): Shows the current live data on each platform, enabling you to spot discrepancies. This value should be blank to represent the missing data.
            • Status: Highlights the status between DBA_Value and Destination_Value, providing a clear indication of areas that need correcting. This should state "Missing".
            • Location: States the location being reviewed.

       

      Summary of Benefits

      The Data Missing Report is your targeted solution for addressing incomplete listings. By surfacing only fields that are currently missing from your Google, Bing, and Apple profiles, it allows your team to prioritize updates that will improve completeness, visibility, and trust. Use this report to ensure your locations are fully represented and competitive in local search.