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      What is the Data Mismatch Report?

      Comprehensive Guide to the New Data Mismatch Report: Identifying and Resolving Inconsistencies Across Platforms

      Overview of the Data Mismatch Report

      Consistency in business data across platforms like Google, Bing, and Apple is crucial for local SEO, customer trust, and brand integrity. The Data Mismatch Report zeroes in on discrepancies between your source data in dbaPlatform and the live listings on these major destinations. Unlike the broader Listings Accuracy Report, which highlights all types of data (matched, missing, and mismatched), this focused report shows only the fields that are mismatched, streamlining your troubleshooting process and helping you take targeted corrective action faster.

      Key Features of the Data Mismatch Report

      This report is organized by destination and provides a clear view into the critical mismatches affecting your business listings. By isolating the inconsistencies, it enables a direct path to resolution, ensuring your online presence stays aligned and trustworthy.

      Section 1 – 3. Destination-Specific Data

      1. Google Mismatch Data:


      2. Bing Mismatch Data:


      3. Apple Mismatch Data: 

      In each of these destination sections (Google, Bing, Apple), you’ll be provided:

        • Mismatch indicators for each of the critical data fields: e.g., Company Name, Phone, Hours. These indicators show only the data fields where your dbaPlatform values differ from live destination data, helping you immediately identify areas that need attention.

        • Charts that drill into more specific mismatched data, such as hours for specific days. 

        • A table with an in-depth display and comparison of critical data fields, including:
          1. Company Name
            • Definition: The official name of the business location.
            • Purpose: Ensures consistent brand identification across platforms, which strengthens brand recognition and customer trust.
          2. Business Description
            • Definition: A brief description of the business, including services or specialties.
            • Purpose: Helps potential customers understand the business’s offerings and can improve search visibility by including relevant keywords.
          3. Phone
            • Definition: The primary contact number listed for the business.
            • Purpose: Ensures customers have a reliable way to reach the business; discrepancies may lead to missed customer inquiries.
          4. Full Address
            • Definition: The complete address of the business location.
            • Purpose: Provides accurate location details, essential for map-based navigation and search.
          5. Primary Category
            • Definition: The main industry or category of the business (e.g., “Restaurant,” “Auto Dealer”).
            • Purpose: Helps search engines categorize the business correctly, improving visibility in relevant local searches.
          6. Website URL
            • Definition: The link to the business’s website.
            • Purpose: Directs customers to more information or services, ensuring traffic flows to the correct site.
          7. Hours
            • Definition: The operating hours of the business.
            • Purpose: Ensures customers have accurate information about when the business is open, preventing customer inconvenience.

      In each destination section, the report compares your dbaPlatform (DBA_Value) data with the current live data on each destination (Google_Value, Bing_Value, or Apple_Value). This comparison identifies discrepancies, helping you take corrective action where necessary. Here’s how it works:

            • DBA_Value: This represents the “source of truth” data stored in dbaPlatform, used as the standard for accuracy.
            • Destination_Value (Google_Value, Bing_Value, or Apple_Value): Shows the current live data on each platform, enabling you to spot discrepancies.
            • Status: Highlights the status between DBA_Value and Destination_Value, providing a clear indication of areas that need correcting.
            • Location: States the location being reviewed.

      Summary of Benefits


      This report is a powerful tool to maintain the accuracy of your business listings across Google, Bing, and Apple, helping you build a consistent online presence that supports local SEO and customer engagement. With focused indicators and clear mismatch flags, you can quickly identify and resolve inconsistencies, ensuring that your business information remains aligned and competitive across all major platforms.