Overview of the Listing Accuracy Report
For businesses with multiple locations, maintaining consistent and accurate listings across directories is essential for brand reliability, customer experience, and search engine optimization (SEO). Our Business Listings Accuracy Report is designed to help you easily monitor and manage the health of your listings, providing a high-level snapshot of your directory data. This audit compares your business information with live directory data, identifying accuracy gaps, critical field discrepancies, and their potential impact on customer experience.
Key Features of the Listings Health Report
The Listings Health Report is divided into several sections, each providing insights into different aspects of your listings' presence and performance across scanned directories.
Section 1: Business Listings Coverage
This section highlights how many directories were reviewed in the audit and whether additional data might be missing. An example sample audit:
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Scanned Directories: 3/3
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Coverage Score: 100%
Although the three core directories were scanned, the free report does not monitor the remaining ~100 directories. Upgrading to include more directories will provide a more comprehensive analysis.
Section 2: Business Listings Accuracy
Accuracy is a key indicator of whether your listings match your correct business data. This score is calculated based on how closely the scanned directory listings align with your source data:
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Example Accuracy Score: 80%
This means 80% of the information found on the scanned directories matches your expected data. While this is a strong starting point, opportunities for optimization remain, not to mention unscanned platforms.
Section 3: Critical Fields Accuracy
Not all listing fields have equal impact. This section measures the accuracy of business-critical fields, weighted by importance:
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Example Overall Score: 65%
This lower score highlights discrepancies in high-impact fields like business name, address, and phone number—key data points that customers and search engines rely on. The breakdown includes:
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Name (15%)
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Address (35%)
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Phone (20%)
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Website (20%)
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Hours (10%)
Improving the accuracy of these fields can significantly boost visibility and customer trust.
Section 4: Customer Experience Impact
Customer experience is directly influenced by the accuracy of your business information. Incorrect or incomplete data leads to frustration, lost leads, and missed opportunities.
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Example Customer Experience Score: 62%
This score is based on the presence and correctness of hours, address, phone number, and other customer-facing details. The breakdown shows:
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Hours & Address: 38% each
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Phone: 20%
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Website: 4%
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Name: 0%
Small improvements in these fields can yield meaningful benefits in customer satisfaction and online conversions.
Summary of Benefits
The Business Listings Audit is a valuable diagnostic tool to evaluate and improve the health of your digital presence across key directories. By identifying inaccuracies in critical fields and highlighting gaps in coverage, it provides actionable insights to guide your optimization strategy. When used consistently, this audit supports better local SEO performance, builds trust with search engines and customers, and ensures your listings reflect your brand accurately—everywhere your business appears online.