Ensure Accurate Tracking and Clean Data by Customizing Directory-Specific URLs
We're excited to announce the release of a new enhancement to our platform: Sync Business Listings Fields. This update gives users more control over how URLs are distributed to directories via our citation management service. With this new functionality, you can now assign unique URL UTMs to the major platforms: Google, Bing, Apple, and a separate URL UTM for all other directories, helping ensure more accurate attribution in your performance metrics.
This update solves a key issue: if a Google Business Profile contains UTM tracking parameters, and that same URL is pushed to other directories, all traffic from those directories is incorrectly attributed to Google in your analytics. Sync Business Listings Fields allows you to bypass that issue by allowing customization of URLs per destination, preserving data accuracy and insight integrity.
Feature Highlights
Custom URL Inputs by Platform
Assign a unique URL for Google, Bing, Apple, and a general-purpose URL for all other directories within each location's profile.
Avoid UTM Confusion
Prevent cross-platform data pollution by ensuring that UTM-tagged Google URLs are not used on third-party sites like Yelp, Foursquare, or Yellow Pages.
Integrated With Citation Management
If you’re enrolled in our Sync Business Listings service, these custom URLs will be used when pushing data to the 100+ directories in our network.
One Dashboard, Total Control
Manage directory-specific URLs alongside your other business data within a single, unified interface—no spreadsheets or side systems needed.
Benefits of Sync Business Listings Fields
Preserve Clean Analytics
Ensure your marketing attribution remains accurate by isolating directory-driven traffic from Google-driven traffic.
Boost Reporting Accuracy
Better insights lead to better decisions. Know which platforms are driving traffic and conversions without guesswork or inflated Google metrics.
Flexible for Multi-Location Brands
Manage platform-specific URLs across all your business locations at scale—ideal for franchises and enterprises.
Seamless Automation
Once you enter your URLs, our system handles the rest. Changes are automatically synced to all relevant directories within a day.
Getting Started
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Log in to your platform account.
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Navigate to the Location Profile for any business listing through the Locations tab.
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Locate the Sync Business Listings Fields section at the bottom of the page.
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Enter the appropriate URL for:
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Bing
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Apple
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All Other Directories
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Click Save at the bottom of the page to initiate syncing.
If you're subscribed to Sync Business Listings, the custom URLs will be distributed across our full directory network automatically after saving.
Frequently Asked Questions (FAQs)
Q: What happens if I don’t enter a URL for a specific platform?
A: If a field is left blank, we’ll default to using the Google website URL from your GBP. This may include UTM parameters if present.
Q: Do I need Sync Business Listings to take advantage of this feature?
A: Yes, Sync Business Listings Fields only applies to businesses enrolled in our citation management service.
Q: How quickly will my changes appear on the directories?
A: Google may update within a day. Other directories can take longer.
Q: Can I use shortened URLs or tracking links?
A: Yes, you can use any valid URL, including those with campaign tracking or redirects—just be mindful of how attribution will appear in your analytics tools.
Conclusion
Sync Business Listings Fields offers the precision you need to keep your online presence clean, consistent, and measurable. By tailoring your URLs by platform, you gain better insight into customer behavior and safeguard the quality of your analytics.
Activate this feature today and start syncing with clarity!