What Are the Image Size Requirements for Google Business Profile, Apple Business, and Performance Max?
A complete guide to image dimensions, aspect ratios, file formats, and size requirements for Google Business Profile, Apple Business, and Performance Max.
Google Business Profile Photo Requirements:
| Asset | Recommended Size | Minimum Size | Maximum Size | Aspect Ratio | Format | File Size |
| All Photo Types / Cover / Post Images | 720 × 720 | 250 × 250 | — | Not specified | JPG, PNG | 10 KB–5 MB |
Apple Business Photo Requirements:
| Asset | Recommended Size | Minimum Size | Maximum Size | Aspect Ratio | Format | File Size |
| Brand Logo | — | 1024 × 1024 | 4864 × 4864 | 1:1 | HEIF, JPEG, PNG, SVG | — |
| Location Photo | — | 720 × 960 | 4864 × 4864 | N/A | HEIF, JPEG, PNG | — |
| Cover Photo | — | 1600 × 1040 | 4864 × 4864 | Center crop of 2.5:1 (for display in Maps) 1.5:1 (for display in Apple Wallet) | HEIF, JPEG, PNG | — |
| Showcase Photo | — | 492 × 492 | 4864 × 4864 | 1:1 | HEIF, JPEG, PNG | — |
Performance Max Photo Requirements:
| Asset | Recommended Size | Minimum Size | Maximum Size | Aspect Ratio | Format | File Size |
| Landscape/Horizontal Image | 1200 × 628 | 600 × 314 | — | 1.91:1 | JPG, PNG | Max 5120 KB |
| Square Image | 1200 × 1200 | 300 × 300 | — | 1:1 | JPG, PNG | Max 5120 KB |
| Portrait/Vertical Image | 960 × 1200 | 480 × 600 | — | 4:5 | JPG, PNG | Max 5120 KB |
| Square Logo | 1200 × 1200 | 128 × 128 | — | 1:1 | JPG, PNG | Max 5120 KB |
| Landscape/Horizontal Logo | 1200 × 300 | 512 × 128 | — | 4:1 | JPG, PNG | Max 5120 KB |