Publishing high-quality images is essential for making your Apple Business Connect profile stand out. From your cover photo to your Showcase promotions, Apple enforces specific image requirements to ensure a consistent, professional appearance across Maps, Messages, Siri, and Wallet. This guide outlines the exact specifications, file formats, and best practices for uploading the various photo types.
Showcase Specifications
| Minimum Length | Maximum Length | Aspect Ratio | File Format |
| 492 (pixels) | 4864 | 1:1 | JPEG or PNG |
Note: Authentic, high-quality photography - no heavy filters, no watermarks, no stock photos
Showcase text specifications:
| Element | Character Limit |
|---|---|
| Headline | ≤ 38 characters |
| Body | ≤ 100 characters |
| Alt Text | ≤ 100 characters |
Cover Photo Specifications
| Minimum Dimensions | Maximum Length | Aspect Ratio | File Format |
| 1600 x 1040 | 4864 | 1.54:1 | JPEG or PNG |
Note: only one cover photo can be utilized at a time
Logo Specifications
| Required Dimensions | Aspect Ratio | File Format |
| 1024 x 1024 | 1:1 | JPEG or PNG |
Note: only one logo can be utilized at a time
Gallery Specifications
| Key | Minimum Length | Maximum Length | File Format |
|---|---|---|---|
| thumbnail | 100 | 330 | JPEG or PNG |
| small | 200 | 660 | JPEG or PNG |
| medium | 400 | 1320 | JPEG or PNG |
| large | 600 | 1980 | JPEG or PNG |
| xlarge | 800 | 2640 | JPEG or PNG |
| xxlarge | 1200 | 3960 | JPEG or PNG |
| original | 100 | 4864 | JPEG or PNG |
- Minimum and maximum length refer to both width and height. Neither dimension must be less than minimum nor greater than maximum for a given key
- Referenced photo assets MUST NOT possess an aspect ratio greater than 2.2:1 ("Landscape") or less than 1:2.2 ("Portrait")