Google enforces specific guidelines for updating information on your Google Business Profile. When submitting updates through the dba platform, any content that doesn’t meet these requirements will trigger an error message. This article explains how to troubleshoot and resolve the
MULTIPLE_ORGANIZATIONALLY_PART_OF_RELATION
error to ensure your updates are accepted smoothly.Common Causes & Solutions
1. Multiple “Organizationally Part Of” relationships submitted
This error occurs when more than one parent organization is assigned to a single Google Business Profile location. Google only supports a one-to-one relationship for this attribute.
→ Solution 1:
Only submit one parent organization. Double-check that your submission only includes one organizationally_part_of
value.
✅ Submit one parent company (e.g., “University of California”)
🚫 Submit multiple parent companies (e.g., both “University of California” and “UC Regents”)
2. Duplicate relationships in different formats
Even if two parent organizations have slightly different names or formats, Google may treat them as duplicate entries and reject the update.
→ Solution 2:
Ensure that you're not submitting duplicate relationships with slightly altered naming conventions.
✅ “Walmart Inc.”
🚫 “Walmart” and “Walmart Inc.”
3. Unintended relationship inheritance from bulk update
In bulk updates or API submissions, profiles may unintentionally inherit relationships from templated or duplicated fields.
→ Solution 3:
Audit your bulk uploads or API payloads to verify that only one valid organizationally_part_of
relationship is included per location. Remove any unintended duplicates before resubmitting.
4. Resubmitting unchanged data after manual edits in Google
If the location was manually updated in Google (e.g., someone added a parent organization in the Google Business dashboard), and then the dba platform attempts to resubmit with a different one, the system might interpret this as conflicting relationships.
→ Solution 4:
Review the current value shown directly in the Google Business Profile. If it already has a parent org set, match your submission to that value—or manually remove it in Google before submitting a new one.
🛠 Extra Solutions & Notes
5. Re-attempt after cleanup
If you've resolved the conflict but the error persists, it may be a caching or sync issue between the API and Google.
→ Solution 5:
Clear all values for the organizationally_part_of
field and submit a clean update without any parent org. Wait for the profile to reflect the changes, then reintroduce a single parent organization.
Still Seeing the Error?
If you’ve reviewed and corrected all potential causes listed above but are still receiving the MULTIPLE_ORGANIZATIONALLY_PART_OF_RELATION
error, try the following:
Test the update directly in Google
Log in to your Google Business Profile dashboard and manually check or remove the “Organizationally Part Of” relationship. If the interface doesn’t allow editing, the issue may be due to permissions or profile type.
Reach out to our support team
If the relationship field still doesn't work directly through Google or our platform, send us a message at help@dbaplatform.com. Include the business name, location ID, and the parent org you're trying to set. We’ll take a closer look and help troubleshoot the issue with you.
How Long Will the Fix Take?
If the issue is due to a submission formatting conflict or duplicate relationship, removing the extra parent and resubmitting should typically resolve the problem in 5 to 20 minutes. If manual intervention is needed, or a sync issue persists with Google, the resolution may take a day or longer. In that case, please contact support so we can assist further.
How to Update Your Business's Google Information Through dba
If you're unsure how to update your GBP details through the dba platform—or just need a quick refresher—we’ve got you covered. Our step-by-step guide walks you through how to make edits to your profiles efficiently and accurately.
👉 Click here to view the guide on updating GBPs through dba
Looking for the Error Code?
If you're working with support or need to reference this issue more technically, the error code associated with this message is: MULTIPLE_ORGANIZATIONALLY_PART_OF_RELATION. Sharing this code can help speed up troubleshooting and ensure we’re all speaking the same language when resolving the issue.